• How does a banner exchange work?
• Who should join this exchange?
• How Are The Ads Targeted?
• Can I exclude a particular category of sites from displaying their ads on my site?
• How many banners in one account?
• Can I have more than one account?
• How do I know where my banner is being displayed?
• Can I have more than one exchange banner ad on the same page?
• How can I determined what the Sign Up Bonus and Exchange Rate will be?
• How many referral bonus impressions could I earn?
• How do I join without showing other site's banners on our web site?
• Where can I get a banner made for my web site?
• What About Support?
• How do I join this Exchange?

How does a banner exchange work?

Answer:
The basic principle of any banner exchange is that you display banners from other member websites on your pages, and in return, your advertising banner will be display on their sites.

The objective is to generate traffic from the other participating websites, the number of banners you show will determine how many times your banner will be shown on other sites.

Typically, the rate of exchange is 2:1 This means that for every two advertising banners you display on your site, your banner will be displayed once on another site.

There are several standard size banners, the most typical is the 468 pixels wide by 60 pixels high graphic ad in GIF or JPG format with 12K to 15K Bytes to facilitate quick download on slower connections.

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Who should join this exchange?

Answer:
Any web site providing information, products or services relating to Architecture, Design, Construction and Home Improvement.
The Construction Banner Exchange provides you an exchange of targeted advertising with other construction industry web sites.

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How Are The Ads Targeted?

Answer:
There are 3 ways:

1. Your banner will be shown only on the sites belonging to categories and language you have choosen.
2. Your banner will be shown only on sites from choosen countries and to visitors from those choosen countries.
3. You also choose the maximum allowed exposures for a given time period.

This ensures a more efficient use of your advertising campain giving you full control of where, when and who your message will be seen by.

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Can I exclude a particular category of sites from displaying their ads on my site?

Answer:
Yes, from the "BANNER DISPLAY MANAGEMENT" page in your member's administration section, you have full control over which categories and language you want to display ads for on your site.

A note about banner display management:
There are over 100 categories in this exchange.
When choosing categories to exclude from your site, check to see that the remaining categories are populated, in other words, there are web sites listed under said category.
Choosing empty categories as your categories to be displayed will cause the system to only display the default banner.
If you intentionally cause this to occur, or after being notified of the problem you fail to correct this situation, your account could be put on hold or terminated.

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How many banners per account?

Answer:
There are currently 5 banner groups in the exchange.
Banner Group "0" is the default banner group, these are the 468x60 Pixels banners.
You can only have one ad banner in each group and use any or all banner groups at the same time.
All banner can be uploaded to the system directly from your computer or URL on your web site so you can replace the graphic banners as often as you'd like.

Visit the Traffic Exchange Tools page for more...

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Can I have more than one account?

Answer:
Normally you would have only one account per URL.
In some cases where your site houses multiple products or services, we may allow you to have multiple account to promote very distinctive products or services, this will require you to have a separate banner code in place for each additional account in the corresponding page of that product or service.

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How do I know where my banner is being displayed?

Answer:
The "EXTENDED STATS" page in your member's administration section provides you with a list of the 35 web sites where your Banner has been displayed the most, including the amount of impressions and click-throughs on each site.

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Can I display more than one exchange banner ad on the same page?

Answer:
There are currently 5 banner groups in the exchange.
Banner Group "0" is the default banner size, these are the 468x60 Pixels banners.
Banner Group "1" = 120x60 Pixels.
Banner Group "2" = 234x60 Pixels
Banner Group "3" = 120x90 Pixels
Banner Group "4" = 120x240 Pixels

You can display any or all banner group sizes on your site regardless of the banner size you have submitted but, only one banner group in the same page.

You should add the HTML code to EVERY page on your site. This way, no matter how your visitors enter, exit or navigate your site, they will always be shown a Construction Banner Exchange banner - earning you more credits.

The more banners you display for members, the more members display your banner.

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How can I determined what the Sign Up Bonus and Exchange Rate will be?

Answer:
You could get up to 5,000 free impressions as your sign up Bonus as well as a great exchange rate, as high as 3:4 Ratio.
This means that for every 4 banners shown on your site, your account is credited 3 impressions.

Here is how it works:
You show exchange banners on your site and we'll credit your account based upon the most-prominent location of the banner code. The more prominent the location, the larger your sign up bonus and rate of exchange.

HTML Code Placement	Sign Up Bonus	* Exchange Ratio
Top of home page	5,000 Impressions	3:4 Exchange Rate
Bottom of home page	2,000 Impressions	2:3 Exchange Rate
Top of other pages	2,000 Impressions	1:2 Exchange Rate
Bottom of other pages	500 Impressions	1:2 Exchange Rate

* The exchange ratio for your account will be determined by the most prominent placement as shown above.
NOTE: If you change the location of the banner code after receiving your sign up bonus to a less prominent location, your account will be ajusted based on the new location.

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How many referral bonus impressions could I earn?

Answer:
In addition to the credits you receive for displaying banners on your site (based on your current rate of exchange), your account is credited 500 Impressions for each new member you refer and 10% Impression credits for each banner shown on web sites of members you have refered.
This could add up depending on how many sites you refer to the exchange and the amount of traffic these sites get.

A "Referred" member is someone who has clicked on a Referral Button in your site, has signed up for an account in the Construction Banner Exchange and is an active exchange member.
The lower portion of the 468x60 banner ad, where you see the exchange logo, serves as a Referral Link to the exchange.

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How do I join without showing other site's banners on our web site?

Answer:
Paid Advertisers can join the Construction Banner Exchange and buy credits via member's admin panel without placing the banner exchange codes on their site, these accounts will be validated as soon as we receive payment for the credits purchased.

Paid Advertiser members are not required to place the banner code on their pages and enjoy all the features this exchange has to offer.

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Where can I get a banner made for my web site?

Answer:
Here are some of the most popular banner making sites, in most cases the service is free:

Add Designer
Flaming Text
Animation.com

We only display the banner you provide, we DO NOT provide banners for you.

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What About Support?

Answer:
From your member's administration section you have access to these support pages:

• Click on this icon in the Member's Sections to open the help files.
• From the Member's Section Navigator, select "Support" to contact us for assistance.
• From the Member's Section Navigator, select "FAQ" to browse FAQ's.

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How do I join this Exchange?

Answer:
Take a moment to familiarize yourself with the Terms of Use and then follow these easy steps:

1. Fill out the Sign-Up form complete with your information including your site title, category, site description and keywords.
2. Login with your new username and password, on to the "Member's Section"
3. Go into the "Get HTML Code" pag (from the drop down menu), follow the instructions there and copy your unique HTML banner code on to your site's html pages.
4. Proceed to "BANNER MANAGEMENT" (from the drop down menu) and Submit your banner via Web Browser from your website or the harddrive in your computer.

This completes the initial process, allow up to 24 Hours for your account to be validated and approved.

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The placement of optional affiliate link or visitors counter HTML code on your site by it self, without a banner exchange code from any of the banner groups, DOES NOT constitude a full exchange and your banner will be excluded from the rotation.