The Construction Industry Directory offers members an array of advertising and marketing tools designed to give them the best value for their advertising dollars and improve the visibility of their products and services. Here's a list of five essential features that will help you increase your listing's exposure and get you more business!
The Top 5 Most Overlooked Features:
1. Listing Description – Typically underused, this area of your listing page should be exploited to its full potential. Tell the reader about the various benefits of the products or services, including special features, and share what distinguishes your business from others that may offer similar products or services.
2. Add Picture Gallery Images -- Catch a potential customer's eye with photos of your products, before/after images, and business infographics.
3. Add Special Offer Ads or Classified Ads -- Offer coupons, sell equipment or products. Each offeror ad will allow you to include a full description, photos, and expiration date. These ads are a great way to increase exposure for your business by reaching potential customers looking for a great deal or browsing ads.
4. Display Ad – Banner advertising (included in the Platinum Plan only) is high-visibility. Therefore, another great way to promote your products or services is by increasing the chances that your listing, promotional offer, or ad will be seen.
5. Submit Guest Posts – You can submit guest posts to our community blog within your User Account panel. Aside from the additional links, a guest post allows you to draw attention to your product or services by sharing a bit of your expertise or maybe some background on your business.
Topics to consider are: how your product is made, its sustainability, a detailed description of your product works, special features, the latest innovations in your field, and upcoming products or services.
If you haven't taken full advantage of the features on this list, please take a few minutes to visit your User Account page and make your listing stand out!
