Market and Sell their Services.
What's missing from the Marketing "Toolboxes" of contractors that's killing their businesses?
1. Most contractors and service pros realize the importance of marketing their services, yet feel very uncomfortable about anything even remotely hinting at "selling" and consider it "unprofessional".
2. Despite having a wealth of in-depth training, excellent technical knowledge, and getting paid high rates for their skills, many, in fact most, contractors and service pros live paycheck to paycheck in a constant panic about where and when their next paying client will appear.
3. Colleges, professional training schools, and trade associations teach contracting and service pros that the key to success is having top-notch skills-and completely dismiss the importance of marketing and business development.
