Take 7 Baby Steps toward Powerful Marketing and PR

In What About Bob, Dr. Leo Marvin (Richard Dreyfuss), a respected psychiatrist, has a best seller out -- Baby Steps, which is all about taking problems a little bit at a time. On the Dave Ramsey Show, the chief financial guru takes baby steps into real life with Baby Steps financial counseling.

Now, what if you could use a Baby Steps Marketing Method to achieve your marketing goals?

It often takes seven points of contact to influence a sale; therefore you'll need all 7 Baby Steps toward Powerful Marketing. In Baby Steps Marketing you will work systematically backwards through the seven steps that lead to credibility, trust and acceptance.

In Baby Step Marketing your highest goal would be Number 7, your most comprehensive and therefore largest (in dollars) offering.

In your Baby Steps Marketing System you will start by creating your most comprehensive (and therefore costly) service and putting that out there. Now you will work backwards in taking your client through the baby steps necessary for them to trust and want this ultimate product or service from you.

Baby Step One -- You might direct your interested party to your website where they can download a free copy of tips and articles, results of a poll or research study, filling their need for more information and demonstrating that you are trusted source for this information.