Take Donald Trump, for example.
From all appearances, Trump seems to run a successful organization. The success of his companies, just as is the case with ANY company, has as much to do with the character of its leaders as its strategy. This character, referred to as its culture, is much more powerful than its strategy. It defines who the company is.
When a leader uses phrases to describe other people including "fat", "slob", and "ugly", it makes a strong statement to the employees of the company. This statement comes in two flavors.
One is the statement that is made to leaders of the company. In most cases, leaders of any group tend to emulate THE single leader. Leaders want to be included in the plans of the key person and will tend to follow that person's culture via their actions and words. In other words, they want to impress that key leader and what better way is there than to be like them? If the leader likes his or her self, they will certainly like others who are similar to them... right?
So it becomes easy to emulate that leader by talking like them. If it's okay for the leader to use these phrases, it must be okay for his followers to use them.
