Directions: As in Part One, thoughtfully and completely answer all questions. There are no right or wrong answers. If you are not currently doing something on this list, it does not mean that you must start. It does mean that you can use this questionnaire to diagnose your marketing and business development needs.
Assessing the Success of Your Current Marketing and Business Development Program
1. Do you have satisfied clients, customers or patients?
2. Have you captured this business success with written or filmed testimonials?
3. Can you name two or three problems you solved for your satisfied business clients, customers or patients?
