1. Communication at the Front End Impacts Customer Experience: Testing products & services before budget is spent on development, getting data early while approaches can be changed; peer to peer assessment enables innovative marketing experiences to surface 2. Cohesive Teams Innovate: Introduces design thinking aligned to execution; supports the unique cultures of diverse teams; deepens transparency in cross functional teams; boosts morale by building and rebuilding trust up 3. More Immediate Customer Feedback: Sessions designed for customer participation 4. Higher Caliber Client and Customer Relations Creating process framed case studies demonstrates control over internal process reassuring clients and customers
History
Several snowy winters ago I received a grant to visit Reggio Emilia in Italy which Newsweek named one of the top 10 learning systems in the world. Their students are 3 months to 6 years old while my clients are grown-up so I was a little concerned about how much sense it would make. But it was Italy - there was no resisting.
The relevancy knocked my socks off and I returned with a burning question about the implication for adults. How could this collaborative model that provides equivalency to images in conjunction with the spoken word - whether or not we are visually versed or even if our professional context is word/text dominated - impact adult inquiry in business practice?
We reward talking in education - and pretty much everywhere else. Yet children do not have recourse to speech like adults do. In Italy I saw systemically how communication flows when the "tyranny" of the spoken word is balanced with other ways of knowing. The Italians call documentation "the second skin" of their schools.
