We all know that when times are good we, as business owners, have a difficult time incorporating new automation ideas into our business. When we're busy and making money, we use the old saying "Don't fix it if it isn't broken" as an excuse for not making a change. Now that the building business is in the down cycle, you might want to reevaluate the idea, "I've done it this way for 10 years and it works, so why should I change?"
Successful builders from around the country are taking this window of opportunity to invest in automated tools to aide them in increasing their sales and bottom line profits. These builders are asking themselves, "How can we use automation and technology to improve our business, so we can be more profitable and efficient in the coming years when the building cycle is on the upward trend?" What many of them are doing is looking into more advanced technology methods to improve their sales, marketing, customer service, estimating, change orders, purchasing, scheduling, project management, and job cost accounting procedures in their business.
Builders should be asking themselves these 10 basic questions about their companies:
1. Do we have the automated tools to offer our sales agents the ability to track prospects, new sales, and sales under contract, and to generate purchase agreements easily and quickly so they can maximize sales?
2. Do we have good automated procedures for tracking customer history and service warranty work that create happy customers who provide us with ongoing references?
