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Marketing in 2007. Fewer Homeowners Opening the Yellow Pages

Posted in: Business
By Chuck Solomon
Apr 28, 2007 - 11:58:00 AM
Home improvement and service professionals are competing for customers in an aggressive market. Skilled tradesman have traditionally relied on word of mouth, the phone book, going door to door, and placing signs in yards in order to attract new customers.

But times have changed. In 2007, it is not uncommon for neighbors not to know each other and for people to rightly be suspicious if someone comes to their front door unannounced.

For more than a decade, daters, job seekers and buyers have turned to the Internet to find what they are looking for.

In recognizing this trend, Chuck Solomon, a contractor himself, established ContractorHired.com. Searching the Internet is a convenient and non-threatening way for homeowners to look for qualified and local home improvement professionals.

ContractorHired.com is a tool designed to meet the unique needs of both home improvement professionals and homeowners.

Solomon states "it is hard for independent contractors, trades people and other home service professionals to compete against larger companies. Not only do their marketing budgets differ so greatly but independent and small companies don't have time to solicit new business, putting all their energy into finishing projects in a timely and professional manner." ContractorHired.com levels the playing field. Once registered, professionals they are offered the same opportunities and access to local customers, and most importantly, at the same cost.



About this author:
Chuck Solomon is a veteran home improvement professional who saw the need for developing an online service to connect homeowners with quality contractors. Please learn more at http://www.ContractorHired.com
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