How to Build a PR Campaign for an Architectural, Engineering or Construction Firm

Building an effective media campaign takes persistence, patience and practice. Most small to mid-sized Architectural, Engineering or Construction firms will not have an in-house person dedicated to the PR effort. The mistake is to assign the task to an already overburdened marketing professional or other staff member who most likely will allow the task to fall way below the radar on their to do list. An equally deadly PR mistake is to assume that the media will simply find you based upon your work.

A small to mid size Architectural, Engineering or Construction firm has two main options for building an effective PR media campaign: outsourcing the work to a PR professional or getting a partner or other top executive to assume these duties.

Once you have selected the method that is right for your firm, here's how to get started with building an effective PR media campaign.

1. Create a graphic template for all your press releases.

2. Write a one to two paragraph boilerplate blurb about your firm--include it at the end of all your press.

3. Assign a contact person for the media to be a spokesperson for your firm.