Business - Construction Industry News and Articles

How Upselling Works In The Construction Industry

Posted in: Business
The construction industry is pulling out of recession into a slow recovery. We need to enlist new business development strategies if we are to win new contracts and get our workforce on site.

Marketing in 2007. Fewer Homeowners Opening the Yellow Pages

Posted in: Business
There is now an easy, effective and inexpensive way for contractors to tap into the growing market of homeowners who look for help via the internet.

Leaders Establish Corporate Culture

Posted in: Business
What can you learn about corporate culture by studying the mudslinging, viscious war of words between Donald Trump and Rosie O'Donnell?

Branding Your Company--What Increases Name Recognition?

Posted in: Business
Branding your company is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived value of your organization. Capture these twenty-five essential branding elements and begin to cement a positive branded image for your firm.

Major Marketing Mistakes and How to Dodge The Top Five

Posted in: Business
In this article I will share the top five marketing mistakes and how to avoid them.

How to Give Great Media Interviews

Posted in: Business
Love them or hate them, you know you need to have your message in the media. Here are some simple things you must do in order to give a great media interview.

Marketing & Business Development Questionnaire: How to Diagnose your Needs - Part Two

Posted in: Business
Use this questionnaire to diagnose your marketing and business development needs. Then assign a simple formula and rating system to fix it.

Marketing & Business Development Questionnaire: Diagnose your Needs - Part One

Posted in: Business
Use this questionnaire to diagnose your marketing and business development needs.
Then assign a simple formula to prioritize.


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