Web Design
Business report: Adwords To Use Or Not TO Use It?
By Mark Gabel
Mon, 12 Dec 2005, 10:18 PST

Google AdWords Viable Tool or Waste of Time?

The first time I tried setting up my Google account I was amazed and totally confused. I had come from the SEO area of the internet, (Search Engine Optimization). All of a sudden this Google outfit put out something that seemed simpler, cost effective as well as vital to web site advertising.

Over the course of a few months I was buried. I knew there was a learning curve but I didn't realize it was that steep but I persevered. This was such a challenge at times but I finally learend the right and right on target methods to become successful.

Here are 5 tips to keep in mind when setting up your Google AdWords

1. Focus. Be sure that you know what you're advertising and stick to that message. Don't try to support two thoughts-less is more in this case.

2. Speak another language. In other words use keywords that your prospect will use, stay away from words that you think will work- you aren't buying your product or service.

3. Use word relevancy in everything you do-that way you will pay less and gain top spots.

4. Use negative keywords-that way you won't waste your time and get what I call "garbage clicks."

5. Use landing pages that make sense and are relevant to your keywords/keyword phrases as well as the product you're selling. If you're selling fishing lures make sure that your landing page has fishing lures on it-prospects won't hunt, they'll go elsewhere.


Final Recap:

FOCUS
Stay on target-if you're selling chocolate ice-cream don't go into other flavors, stay with one flavor.

RELAVENT KEYWORDS
Use keywords that mean something to the prospect. Try to see your product through his/her eyes-detach yourself from yourself.
Often times prospects will misspell a word so you need to misspell words as well. Don't give your prospect any credit for anything more
than what he/she is thinking

WORD RELAVENCY THROUGHOUT
In everything you set up be sure that words are all relevant to each other. By doing so you will not only gain top positioning but
also pay less for the expensive words that your competitors are paying top dollar for.

NEGATIVE KEYWORDS
This is not being negative it's being smart, in a negative sense. Be sure to include negative keywords in all of your campaigns. Let me
give you an example. If you're selling Hershey's Chocolate you need to include Nestles ad all other companies that sell chocolate because
when someone is so specific as to search for a brand name they don't want what you have to offer, they want what they want and you could
end up paying for useless clicks.


More useful information on Google Keywords
http://www.YourPlaceOnTheWeb.com